The studio's research practice for food and domestic production — MEAL.0001 published as the inaugural consulting research report, with five more in scope. Plus, as of catalogue v0.6, MEAL is also a store category for curated multi-cell kits drawn from the studio's STOCK sub-lines. Two modes: editorial research and curated subscription products. Same practice; different deliverables.
The studio's research statement on the meal-kit category and what it gets wrong. The $9–18 billion HelloFresh / Blue Apron / Goodfood industry runs on a structurally broken customer relationship — roughly half of new subscribers churn within 90 days. The report works through what customers actually complain about (price-after-promo, schedule rigidity, packaging guilt, lack of accumulation), what the category is trying to do about it, and a reframing of the customer relationship around accumulation rather than weekly delivery. ~3,800 words, consulting-grade register. Published 2026-05-17.
As of catalogue v0.6, MEAL is also a store category. The studio's full cell catalogue — 16 live BDRC cells, the COOK queue, GROW and SPORE in design, CODEX-001 in development — provides a real menu to curate from. MEAL kits are bundles drawn from the catalogue, themed and shipped on subscription or à la carte. The four temporal patterns (BDRC immediate, COOK active, GROW sustained, SPORE delayed) combine in each kit to give the customer a complete domestic-cooking rhythm in a single shipment.
Six canonical kit sizes map onto the four Canada Post flat-rate box dimensions, with seven proposed 12-month subscription programs and eight à la carte themed bundles drawn from the live catalogue. The Starter Box at $48 (MEAL-A07) is the studio's intentional onboarding SKU — an empty cell + a live BDRC meal + a CODEX recipe template, the whole platform legible in one purchase.
→ MEAL kits store → Standard Kit subscription → Starter Box · $48 → Full cell catalogue
Six candidate future reports scoped. Each extends MEAL.0001 along a specific axis. Publishing rhythm: ~2–3 major reports per year once MEAL is established. The catalogue grows by ~10,000–18,000 words per report.
MEAL is the research practice. STOCK is the build counterpart — the actual product family (COOK + BDRC + GROW + SPORE) that MEAL's research underwrites. MEAL → STOCK: research surfaces gaps in the catalogue, ingredient sourcing opportunities, technologies worth incorporating. STOCK → MEAL: product launches and customer feedback inform what's worth deeper editorial investigation.