4 cells · monthly · the studio's four-pattern rhythm in one shipment
Every month, a curated 4-cell kit drawn from the studio's full cell catalogue. 2 BDRC + 1 COOK + 1 GROW or SPORE — the four temporal patterns of domestic cooking in one box. Around 12-16 meals per kit for one or two people. Pick a 12-month curation program; receive a different themed kit each month with no cell repeating in a 12-month rotation. Ships in a Canada Post Small Flat Rate Box.
Every Standard Kit composes across the four STOCK sub-lines. The composition is fixed; the cell contents change month-to-month based on the program. Each pattern contributes a different temporal rhythm — immediate cooking, active project, sustained growing, delayed cultivation — for a complete domestic cooking rhythm in one shipment.
Rice-cooker single-cell meals. ~4 servings per cell. Open, add water, cook. Two BDRC cells = ~8 servings of immediate cooking from the kit.
A weekend cooking project. Recipe card set + shelf-stable components. ~4-6 servings. The "Sunday dinner" cell that anchors the month.
Alternating monthly. GROW: herb or microgreen seed kit, sustained harvest over weeks. SPORE: mushroom cultivation, ~21-56 day arc to harvest.
The four cells together produce roughly 12-16 meals of cooking — a month's worth of intentional dinners for a solo cook, or a steady supplement for a couple.
The Standard Kit isn't generic — every subscription follows a themed 12-month curation program. You pick the program; each month's kit aligns with that program's arc. Customers never receive the same cell twice in a 12-month rotation, so a single program is a full year of new material. After 12 months, the program rotates or you can switch.
Twelve months of Persian and Persian-adjacent cooking. Tahdig, khoresh stews, rice variations, ash, kashk, herbal traditions. The deep dive — one cuisine over a full year. BDRC pulls heavily from saffron, sumac, advieh; COOK rotates through the canonical dishes; GROW builds the Persian herb garden across seasons.
Twelve months, twelve regions. January in Morocco, February in Sichuan, March in Oaxaca. Wide rather than deep — the customer's pantry gets reset every 4 weeks. Built for the curious cook who wants exposure to many traditions rather than mastery of one.
Built around the Ontario growing calendar. Winter root-vegetable preparations, spring herbs and asparagus, summer tomato and stone-fruit recipes, autumn squash and apple work. GROW cells align with what should actually be planted that month in the region.
Twelve months of comfort food across traditions. French pot-au-feu, Japanese oden, Indian khichdi, Italian ribollita, Korean juk, Polish bigos. The cooking-as-care register — recipes designed for slow Sundays, sick weeks, the days that need feeding properly.
Twelve months where vegetables and grains carry the meal, not just garnish it. Indian dals, Middle Eastern mezze, Italian risotti, Mexican vegetable-forward preparations, East Asian tofu and tempeh traditions. The kit's COOK cells assume plant-based protein.
January = fermentation; February = braising; March = pickling; April = smoking; May = stocks and broths. Each month's kit teaches one technique through three or four dishes. Aimed at intermediate cooks who want to systematically expand their range.
Illustrative composition for MEAL-SUB-01. Actual cells will be confirmed at launch and may rotate based on ingredient availability and customer feedback. Every cell is unique within the 12-month window; no repeats.
| Month | Theme | BDRC ×2 | COOK ×1 | GROW / SPORE ×1 |
|---|---|---|---|---|
| Jan | Polo & Tahdig | Saffron rice · Persian advieh | Tahchin chicken | GROW · Persian dried-lime starter |
| Feb | Ash & Aush | Lentil-bean ash · Mint kashk | Aush reshteh | SPORE · Pearl oyster |
| Mar | Norouz | Sabzi polo herbs · Sumac blend | Sabzi polo ba mahi | GROW · Sprouted-wheat sabzeh |
| Apr | Spring khoresh | Dried lime · Fenugreek leaves | Ghormeh sabzi | GROW · Persian basil & tarragon |
| May | Yogurt traditions | Mast kashk culture · Dried mint | Ash-e mast | SPORE · Lion's mane |
| Jun | Khoresh-e bademjan | Persian saffron · Tahdig spice | Khoresh bademjan | GROW · Persian basil refresh |
| Jul | Summer salads | Sumac · Walnut-pomegranate | Fesenjan | GROW · Persian cucumber + dill |
| Aug | Kebab traditions | Kabab koobideh blend · Advieh | Chelo kabab | SPORE · Wine cap |
| Sep | Autumn polo | Barberries · Pistachio dust | Zereshk polo | GROW · Persian saffron crocus bulb |
| Oct | Khoresh-e fesenjan | Pomegranate molasses base · Walnut | Khoresh fesenjan | SPORE · Maitake |
| Nov | Yalda traditions | Pomegranate · Persian nuts blend | Yalda spread set | GROW · Indoor microherbs |
| Dec | Soup & warmth | Barley · Kashk-bademjan | Ash-e jow | SPORE · Shiitake |
Honest pricing math. The Standard Kit is priced to be sustainable at studio scale rather than maximum-margin. The studio takes ~22% margin on each kit. Shipping (CP Small flat-rate) is ~31% of price — high, but the flat-rate constraint is also what makes the model viable: fixed cost, no surprises.
| Cadence | Cells / year | Cost / year | Cost / cell | Cost / meal |
|---|---|---|---|---|
| Standard Kit · monthly | 48 | $1,080 | $22.50 | ~$5-7 |
| HelloFresh-style · weekly | — | $1,920-2,880 | — | ~$10-15 |
| Penzeys-style · monthly | ~12 | $200-300 | ~$20-25 | N/A (no meal kit) |
| Atlas Obscura · monthly | ~12 | $540-660 | ~$50 | N/A (no meal kit) |
Choose one of six 12-month curation programs. Default is The Persian Year. Switch at end-of-cycle or once mid-cycle without penalty.
Kits ship the first week of every month. Canada Post tracking. Typical delivery 3-7 business days within Canada.
Skip a month, pause for a season, or cancel entirely from your account page. No retention fees, no skip penalties. The studio assumes life happens.
Your account page tracks every cell you've received with archived recipe cards downloadable as PDFs. The kit physical archive is mirrored in your account.
Every cell ships in the standard 1646 envelope. Slots into any Wowlive shelf in any KEEP system. Cells don't expire — pantry-shelf-stable for 12-24 months.
After 12 months, customers receive a "Studio Year One" recap with cross-practice recommendations — CODEX titles, MEAL annual flagship, the Hako KEEP wall.
Launch status: the Standard Kit is the studio's most ambitious product but launches conditional on STOCK Phase 1 reaching enough catalogue depth to draw from. BDRC has 16 live cells today. COOK has 1 live, 4 queued for v0.5. GROW and SPORE are in design. The Standard Kit can launch in beta with a BDRC-only composition (4 × BDRC at $65) and expand to the full four-pattern composition as STOCK's catalogue matures.