§ 01 The studio in three verbs.

§ 02 Three commercial practices

Studio · Laneway · Space.

BXBX operates as one design studio with three commercial faces. The catalogue and the standards system live at the parent Studio level. The hands-on service practice operates as Laneway (Toronto-area design + build). The productized catalogue operates as Space (plans + small-scale modular work, shippable anywhere).

§ 03 The catalogue at a glance

Ten models, nine size standards.

Most BXBX products are sized to fit a real piece of distribution infrastructure that already exists — a U-Haul U-Box, a cargo van, a 10-foot rental truck, a 20-foot cube. You buy the BXBX. You rent or own the vehicle. The hard problem of moving a building, already solved by an industry that does nothing else. Read about the standards →

§ I · The shift

I spent fifteen years in motion graphics. CTV first, then a long run in independent creative direction — broadcast packages, festival visuals, large-scale event production. I co-built PR0J.co (a CMS for audio/visual production with browser-based graphics and WebGL shaders), ModernMotionGraphics.com (training for motion graphics professionals), and M1ND.Industries. The work was visual, systems-driven, and almost entirely on screens.

In 2024 I started spending nights and weekends thinking about physical space — small rooms, micro-dwellings, the design of places to think and work. Partly because of years at festivals and event sites watching how temporary architecture works in practice. Partly because of time in Burning Man, in Squamish, in the Toronto laneway-house phenomenon. Partly because the same systems-thinking disciplines that produce a coherent broadcast brand also produce a coherent micro-dwelling — they're the same problem at different scales.

§ II · The catalogue

What started as sketches became a deliberate research practice. Not a startup. Not a side hustle. A multi-year industrial design project with the rigour of an industrial design masters program — but self-directed, hands-on, and grounded in the kind of commodity infrastructure my creative-direction work had taught me to respect.

The catalogue documents three years of that research:

• Nine size standards — the dimensional system the catalogue designs against, from a U-Haul U-Box down to a JARLINK A6 pouch.
• Ten catalogue models — from a 7×14 stealth trailer (BXBX-001) to a modular Hako dwelling (BXBX-005) to a productized cardboard storage system (BXBX-010).
• Nine portfolio pieces — built studies in cardboard, plastic totes, modular wire racks, geodesic dome geometry, and mesh-PVC pouches.
• Six service offerings — Atelier intakes covering vehicle conversions, garage-to-gym, laneway micro-spaces.
• Four philosophy theses — Whole Earth Catalog's ordinary-tools rigor, Tokyo micro-architecture, Otto Neurath's Isotype standards, Japanese tea-house tradition.

§ III · The commercial phase

In 2026, BXBX opens for commercial work. The studio splits into three faces:

BXBX.Laneway is the hands-on service practice. Toronto and the GTA. Garages, laneways, sheds, micro-spaces. Real builds, real customers, real intake assessments. The first paying engagements happen here.

BXBX.Space is the productized catalogue. The models, sold as plans now and as finished kits later. Geography-agnostic. Customers anywhere in North America (eventually anywhere) can buy a Hako joinery kit or a Kago build plan and build it themselves.

BXBX.Studio is the parent brand. The standards system, the philosophy work, the studio tools (Rack Sketch constructor, Label Tool, Inventory system) all live here. The thinking that informs Laneway and Space.

§ IV · What comes next

Through 2026 the studio will: complete BXBX-001 (the flagship 7×14 trailer build), take on first paying Atelier customers in the Toronto area, launch a micro-store for plans, build at least one PF (probably PF-04 Microcave) at customer scale, document the work properly in photographs, and continue extending the catalogue.

The current state of the catalogue is the closing chapter of the research phase. Customer work is the next chapter. The site you're reading is the bridge between them.

If you have a garage you wish were something else, a laneway you've been thinking about, or a small space that could be a sauna, a studio, or a quiet room to think — talk to the studio.

Jordan Lloyd is the founder of BXBX.Studio. 15+ years in motion graphics and creative direction. Founder of PR0J.co, ModernMotionGraphics.com, and M1ND.Industries. Grew up in Ontario; lives and works in Toronto.

§ Service tiers

Six Atelier offerings.

Each Atelier tier has a clear scope, deliverable, and price range. Start with an intake assessment to scope your specific project, then continue into design and build as the work warrants.

§ Documented work

Portfolio pieces with Laneway provenance.

A subset of the BXBX portfolio specifically reflects the Laneway service practice — work conceived or built at customer scale in the Toronto area.

§ Vehicle-based models

Trailer, van, truck, sauna.

Models built on or around a vehicle — the Studio trailer, the Onsen sauna trailer, the Tabi Sprinter, the Kissaten coffee bar, the Kuruma road-legal box truck, the Yagura high-roof van.

§ Modular + productized

U-Box, dome, stack.

Models that ship flat-packed and assemble on site — the Hako dwelling (U-Box sized), the Yado modules (cargo van + 10ft cube), the Kago overland modules (Xterra and rental-van sized), and the Stack storage system.

Plans · pre-orders · custom builds

For plans purchases, pre-orders on upcoming Space products, or custom build quotes — the studio is taking inquiries now.

§ Documented portfolio

Portfolio pieces with Space provenance.

A subset of the BXBX portfolio specifically reflects the Space practice — built objects, productizable structures, and the experimental geometry studies that inform the catalogue models.

§ Concepts

Scaffolded, not yet productized.

Concepts are scaffolded work that hasn't yet been productized. They sit in the catalogue as a public roadmap. See all concepts →

§ Studio dispatch

Subscribe to the quarterly notebook.

One email per quarter when the studio ships a new portfolio piece, releases plans, completes a build, or publishes a substantive design essay. No promotional content, no sales pressure, no more than four emails per year. Easy unsubscribe.

FORM PLACEHOLDER · Wire to Buttondown / ConvertKit / Tally after launch

§ What to expect

After you send a message.

1. Within 48 business hours — you receive an email back from Jordan acknowledging your message. Most messages get a substantive reply, not a templated one.
2. For Atelier service work — we schedule a 20-minute intro call to confirm scope, location, timing, and budget. If we proceed, you receive an invoice for the intake assessment and a calendar booking link for the visit.
3. For plans purchases — direct to the store URL when the store is live. In the interim period, message us and we'll respond directly.
4. For partnerships or unusual projects — we'll be honest about whether the studio can take it on. We turn down more work than we accept; we'd rather decline cleanly than over-promise.

Why this material, specifically

What the system can do

A 2x2 SPF system is right for any application where the loads are static or moderate, the spans are short, and the visible aesthetic of repeated members is desirable. It is not a substitute for grade-appropriate structural materials in load-bearing or permitted construction.

The "does not handle" list is not a limitation — it's a productization decision. Production catalogue units ship with grade-appropriate materials per their engineering. The 2x2 system is the studio's prototype language, not the production language. Both are by design.

Joinery vocabulary

Five joinery types handle ~95% of what we build. Glue is wood glue (Titebond III for anything that might see moisture, II otherwise). Screws are Kreg pocket screws sized for 1.5" stock.

Cut yield · 8-foot stick at 1.5" × 1.5"

A standard 8-foot 2x2 yields the following at common cut lengths, accounting for ~1/8" kerf per cut.

For projects requiring custom lengths between standards, we batch all cuts of a given length together and process at the mitre saw with a single stop-block setup. A 200-stick build (the rough scale of a Hako mockup framing) takes ~3 hours of cutting time including stop-block changes.

Reference precedents

Buildings that work in this same logic — single repeated member, structure-as-ornament, accumulation as architecture. We're not pretending to do what they do, but we're working in their lineage.

What this means for the catalogue

When you visit the showroom and see a Hako mockup, you're looking at ~200 sticks of 2x2 SPF, glued and pocket-screwed by hand. When the production Hako ships to a customer two years from now, the framing inside the wooden crate will be a heavier and more weather-rated material — but the proportions, the joinery vocabulary, and the design language were all worked out in the 2x2 prototype first.

The 2x2 system is what makes the studio possible at this stage. It's also why it's still possible at the next stage. The discipline of working in one unit teaches you exactly what you can and cannot ask of the next material up.

Current portfolio

Visit in person

Most portfolio pieces live at the BXBX showroom (a hidden Toronto laneway, east end, by appointment). If you\'re considering a catalogue purchase or an Atelier project, a showroom visit is the best way to see how the 2x2 system actually feels at full scale — including the climbable structures, which we\'re happy to demonstrate by climbing on them ourselves.

Every BXBX model passes through a mockup stage before it becomes a prototype. Mockups are not prototypes. They are physical reference objects — frames, wireframes, skeletons — built at full scale from the cheapest possible vocabulary, used to validate dimensions and proportions before committing real budget. They cost $40–$80, take a single Saturday, and reveal more about a design in two weeks of living-with than two months of CAD.

The studio runs every mockup through the same six-step workflow:

§ Active mockups

Currently in the studio.

v0.25 capture note: This page is a placeholder capture of the methodology articulated during the STD-01 mockup design conversation. The six steps and three active-mockup cards are real; full doc-set treatment (per-step SVG diagrams, retrospective entries after each mockup is built) is queued for v0.26+.

§ One thesis · three registers

§ The family of envelopes

Every commodity logistics system the studio designs to, at one scale.

A 6-foot figure is shown inside each envelope at true relative scale. The body stays constant. The volume varies. Each envelope is something that exists in the world today — a rental product, a vehicle, an intermodal container, a private SUV. BXBX designs the interior that fits inside.

* 20ft truck length truncated for layout. Real envelope ratio preserved in height and depth.

§ The SKU map

Every BXBX product, what it fits inside.

§ The Kago family

Every new envelope is a new SKU.

The catalogue's extensibility logic, made literal. Kago started as one module sized to one truck. Once the methodology is established, every additional vehicle envelope a customer might own or rent becomes a candidate SKU. The catalogue grows by enumeration, not invention.

The customer pattern: "I own a 4Runner — does BXBX make a Kago for that?" Eventually yes. Each Kago variant takes ~2 weeks of design work because the methodology is already proven. The first one (Xterra) was the hard one. The next four are enumeration.

§ Where the thesis has edges

Honest about what doesn't fit.

A thesis worth defending is one we'd let critics test. Three places where the commodity-envelopes argument needs to be held honestly.

RELATED · IN THE METHOD SECTION

The four standards

STD-05 · the design choice

STD-05 is the most recent addition to the standards system. The Goplus, Suncast, Keter, and Lifetime metal garden sheds are widely available throughout North America, ship flat-pack via UPS Ground, retail in the $540–$800 range, and assemble with hand tools in an afternoon. They\'re designed and reviewed as bare storage shells, but their predictable steel-panel construction makes them a credible starting envelope for a productized BXBX micro-room.

A bare metal shed kit has the same relationship to a finished BXBX micro-room that a U-Haul U-Box has to a Hako, or a 10ft rental truck has to a Yado-M. The studio buys (or specifies) the commodity envelope, then designs the interior. The reinforcement vocabulary is documented in the PF-04 Microcave portfolio piece — internal 2x2 SPF stud frame, foam-sealed lap joints, polycarbonate roof panels for daylight, reflective interior, ballast-anchored to be reversible.

An STD-05-conforming BXBX product (eventual BXBX-011, contingent on PF-04 surviving a Toronto winter) lands at roughly $1,800–2,800 all-in vs. $8,000–15,000 for a custom-built laneway studio shed. The price gap is a function of the commodity envelope; the BXBX work is what makes the envelope habitable.

STD-06 · the design choice

STD-06 is the smallest standard in the system, and the only one that\'s primarily a piece of logistics infrastructure rather than physical infrastructure. A Canada Post Flat Rate Box isn\'t just a cardboard box — it\'s a shipping system with a price tag attached. $19 to $33 buys you a delivery anywhere in Canada, with tracking, $100 of liability coverage, and a 5 kg weight cap. The economics of "anywhere in Canada at flat rate" produce arbitrage opportunities that don\'t exist in any of the other standards.

The studio\'s engagement with STD-06 is documented in the PF-05 Parcel Study portfolio piece (the design study — what fits in the four envelopes, what packing patterns work, where the regulatory boundaries are) and in the CONCEPT-01 Mail-in Marketplace concept (the marketplace mental model — using flat-rate economics to receive specific commodities by mail).

STD-06 is also the first standard to formally appear inside another standard\'s products. A Hako (BXBX-005) or a Stack (BXBX-010) can hold a designated dock for a Large flat-rate box, sized exactly to the envelope dimensions. This makes the postbox a first-class consideration in the catalogue\'s interior planning — and gives the studio a graceful way to teach customers about Canada Post\'s flat-rate service, which most Canadians don\'t know exists.

STD-07 · the design choice

STD-07 is the smallest standard in the system, period. The clear polypropylene shoebox tote, sold for around $2 at every Home Depot, Walmart, Dollarama, and Canadian Tire in the country, is the unit at which design discipline meets daily life. The studio\'s primary reference is the TuffStore #94210 from Home Depot Canada — 5.85 L, 13×8×4.75", made in Canada, snap-on lid with molded indentations for stable stacking, transparent so contents are visible without opening. The form factor is essentially universal: Sterilite, Iris USA, Rubbermaid, Dollarama, and store-brand equivalents all hit within ±10% of those dimensions, which means the standard is portable across regions and substitutable when a specific brand is out of stock.

At ~$2, a tote is cheap enough to commit fully — buying 50 totes costs $100, which is roughly what one custom-built drawer organizer costs at any retail furniture store. Cheap-enough-to-commit is what lets the studio (and customers) experiment: build a passive-hydroponic microfarm in one tote and a culinary-mushroom monotub in another and a workshop parts-organization system in twelve more, all from the same standard SKU. The studio\'s engagement with STD-07 is documented in the PF-07 Shoebox Tote Study portfolio piece, with six applications worked through in detail.

A note on the standards numbering: STD-01 through STD-09 are numbered by date of addition to the system, not by size. The numbering captures provenance — when each standard was formally recognized and documented — and stays stable as the catalogue and portfolio grow. For size-ordered understanding of the standards, the Scale page shows the eight rigid standards at consistent visual scale (STD-09 pouches are soft / collapsible and intentionally omitted from the volumetric lineup).

STD-08 · the design choice

STD-08 is the studio\'s rapid-prototyping commodity envelope — a modular pipe-and-connector kit built from powder-coated steel pipes, ABS plastic connectors, and optional non-woven fabric shelves. The primary reference is the WOWLIVE SSS3B9 from Amazon Canada, $45 for a 3-row × 9-tier configuration. Equivalent products are sold under WOWLIVE, KingRack, SimpleHouseware, and several other brands on Amazon and Walmart, with form-factor variation under ±10% across manufacturers. The product is shoe-rack-by-marketing, but the underlying construction is just a flexible pipe-and-connector kit: anywhere you want fast, modular, sub-$50 shelving or hangerspace that ships flat-pack and assembles in 30 minutes without tools, this is the answer. The fabric shelves are optional — most studio installs skip them entirely or use only a subset.

The studio\'s naming convention for STD-08 borrows from server-rack terminology: 1U = one tier, roughly 12 × 12 × 8 inches. A 3-row × 9-tier rack is therefore 27U of usable shelving in a roughly 4-square-foot footprint at six feet tall. This is the densest small-storage configuration in the catalogue — denser than Stack-Wall, denser than any 2x2 SPF shelving, denser than the shoebox-tote-stacked-on-floor pattern. The fabric-shelf tier is too soft for heavy loads (practical limit ~10–15 lbs per tier), but ideal for totes, microgreens trays, plant propagation pots, lightweight workshop parts, and pop-up retail / market display.

The relationship to the rest of the system: STD-08 racks pair naturally with STD-07 shoebox totes (each tier accommodates 1–2 totes flat), and a single 1U module flat-packs in roughly half an HD small box, which means the rack inherits the studio\'s "ships in cardboard which ships in U-Box" logic without any extra design work. The PF-08 Rack Study portfolio piece documents six applications and the explicit failure modes worth knowing about before committing to the system at scale.

STD-08 is also the entry-tier commodity envelope for BXBX-010 Stack-Wall. A customer not ready to commit $480 to a 2x2 SPF Stack-Wall can buy a single $45 WOWLIVE rack and have functional Stack-Wall-equivalent storage in 30 minutes tonight. When the customer is ready to upgrade — to make it permanent, to scale it across a wall, to fit a custom geometry — the 2x2 SPF version replaces it with the same modular logic. The rack is the v0, the 2x2 SPF is the v1.

STD-09 · the design choice

STD-09 is the first sub-tote granularity standard in the system — soft mesh-PVC zipper pouches that live inside totes, HD boxes, U-Boxes, vehicle conversions, and microcaves as the granular sub-organization layer. Where STD-07 totes hold parts, STD-09 pouches sort those parts. Where STD-08 racks hold totes, STD-09 pouches can also hang directly from the rack frame in a third configuration mode. The pouches are the level at which "M3 screws" or "blue paracord" or "the kissaten\'s WiFi credentials" become findable rather than buried in a tote.

The size taxonomy is unusual for a commodity product: the JARLINK pouches are sized to ISO 216 / ISO 269 paper formats — B4, A4, B5, A5, B6, A6, plus a long-narrow "Bills" envelope and a small B8 matchbox-format. This is a standards-defined-by-standards product, which means a BXBX dome-plans printout (A4) fits exactly in an A4 pouch with no folding, a single dome strut bundle fits a B4 pouch lengthwise, and a small parts kit fits an A6 pouch without slop. The international paper-format taxonomy is the studio\'s natural friend.

The studio standardizes on the black-only variant for product shipping, sourced from the JARLINK A4 black line (B08XX1JBWB) which has a built-in label pocket sewn into the front face. This is the customer-facing brand surface for every BXBX product that ships: the customer receives a clean black pouch with a printed BXBX label, not a rainbow of colors. The studio also keeps the multi-color 18-pack on hand for internal workshop use and for sizes the black-only line doesn\'t carry (B4, B6, B8, Bills) — the color-coded sorting is useful behind the scenes even though it isn\'t the studio\'s public face.

STD-09\'s most interesting property is its attachment topology. The zipper-pull and zipper tab function as natural carabiner clip points. A pouch can hang from a 1/4-inch wire grid (any wire-cube system, any pegboard with hooks), from the WOWLIVE rack frame in closet mode, from a 2x2 SPF furniture rail, from S-hooks, from cordage, from a tent guy-line, from a backpack daisy-chain. This makes STD-09 the only standard in the BXBX vocabulary explicitly designed to be hung rather than stacked or contained.

The PF-09 Pouch Study portfolio piece documents the full labeling system — two label types (internal studio + shipped product), three size templates, the BXBX visual language adapted for label scale — plus the "good fit per size" reference table for each of the 8 sizes. The labeling system is the studio\'s contribution; the pouches themselves are commodity infrastructure.

What the standards produce

Buy the BXBX, rent the truck.

A BXBX-006 Yado-M (built to STD-03) is a 62 sq ft micro-dwelling. It lives in your backyard, your driveway, your parking pad, your cottage lot. When you need to move, you rent a 10-foot truck for half a day, drive it to the BXBX, roll the unit in, drive to your destination, roll the unit out, return the truck.

Cross-country? Use U-Haul's U-Box trailer service for STD-01 units, or one-way truck rental for STD-02/03/04. Cottage to city for the season? Half-day local rental. Selling the property? Take the BXBX with you — it's furniture, not real estate.

The BXBX is yours. The vehicle is somebody else's problem.

Standards as a roadmap

Every cell in the matrix below is a potential future product. The standards system reveals the catalogue's growth path automatically. Current models are marked; everything else is a future build.

Trailer- and vehicle-based models (BXBX-001 Studio, -002 Onsen, -003 Atelier, -004 Kissaten, -007 Kuruma) are chassis-specific and operate outside the size-standards system. They are larger, more permanent, and not designed for rental-fleet portability.

How many fits in what

Following the visual statistics tradition of Otto Neurath\'s Isotype work — each small rectangle is one unit, counted not estimated. The discipline: show, don\'t merely describe. The information is in the pictograms themselves.

By lumber cut · which 2x2 cuts fit in which envelope

The 2x2 SPF system meets the other standards here. Common cuts from BXBX dome geometries are matched against the smallest envelopes — the shoebox tote and the HD small moving box — to show what ships flat-packed in what.

The teaching moment: PF-01 Geodesic Dome 8 (the showroom dome) is the only BXBX dome geometry whose longest strut fits in an HD small moving box. Which means an 8\' dome ships flat-packed in cardboard boxes that themselves stack in a U-Box. Larger domes (10\', 12\') need at least a U-Box envelope for the longest cuts. The shoebox tote is for joinery blocks, hub spacers, sample cuts, and short shorts — not for primary structural members.

Note: BXBX-009 (Dome) has since migrated out of the catalogue per the catalogue logic. The strut data is retained here as a teaching example for the 2x2 envelope-fit method.

Precedents in the visual-statistics tradition

The studio works in a documented intellectual lineage. The Scale page is not novel; it joins a tradition of using repeated visual units to make complex systems legible to ordinary readers.

Why this matters

Most people interact with logistics infrastructure invisibly. They rent a van without knowing what fits in it. They ship a package without knowing the price-per-volume of the envelope they\'re using. They buy a shoebox tote and store contents in it without ever counting how many would fill the trunk of their car.

The studio\'s position is that visible scale is a precondition for design discipline. If you can count the units, you can plan the work. If you can plan the work, you can productize it. If you can productize it, you can sell it at a fair fixed price instead of a guessed hourly rate. The Scale page exists so customers and the studio share the same picture before any conversation about a project starts.

Practical use cases: planning a move (how many U-Boxes do you actually need?), packing for a job (how much fits in the van?), sizing a build (will a Hako fit in your laneway?), pricing a shipment (Canada Post flat-rate vs. courier?), buying storage (how many totes for a basement\'s contents?). The Scale page is a working tool, not a brand statement.

The garage suite

Four programs for the structure most Toronto homeowners already own. The garage looks like a garage from outside. The interior is something else — a place to train, breathe, build, or climb.

Vehicle + laneway

For projects that involve a vehicle you own (or will own), or a property where you\'re considering placing a catalogue unit.

How it works · across all offerings

The intake conversation is free and helps us decide together whether the offering fits your project. Most projects either move to a paid assessment or end honestly with us telling you it\'s not a fit.

What Atelier is not

We're not a vanlife builder, a general contractor, or a tiny-house company. We do small designed rooms and small designed conversions with a clear program — places to train, sleep, brew coffee, breathe, climb, build — informed by a coherent aesthetic. If your project needs gold-plated shower fixtures or a chef\'s kitchen, we\'re not the right studio.

Current concepts

How a concept graduates

A concept becomes a real product when (a) the operational and legal questions are answered, (b) any prerequisite portfolio piece is built and validated, (c) a v0 prototype has been tested by the studio in real use, and (d) the studio is willing to stand behind the work for paying customers. Most concepts wait years to reach (d). The Microcave (now PF-04) was a concept for several months before it became a portfolio piece; it\'ll wait another 12+ months before it becomes BXBX-011. Concepts page entries follow the same patient timeline.

Bio · v0

Jordan Lloyd is the founder of BXBX.Studio. He's spent the last 15+ years as a motion graphics artist and creative director, starting at CTV and going on to build PR0J.co (a CMS for audio/visual production), ModernMotionGraphics.com (training for motion graphics professionals), and M1ND.Industries.

BXBX.Studio began in 2024 as a personal industrial-design research project — a deliberate departure from screen-based work. The question was whether the systems-thinking and visual-rigor disciplines from broadcast and creative direction could be applied to physical space, micro-living, and small-scale manufacturing. The catalogue documents three years of that research: 9 size standards, 10 catalogue models, 9 portfolio pieces, 6 service offerings, all developed alongside hands-on prototyping in Toronto, Squamish, and at large-scale event contexts including Bass Coast, Crankworx Whistler, and Burning Man.

The studio enters commercial operation in 2026 with two sibling practices: BXBX.Laneway (Toronto-area design + build services for garages, laneways, and micro-spaces) and BXBX.Space (modular concepts, plans, and small-scale productized work shippable anywhere). The parent BXBX.Studio brand maintains the standards system, the philosophy work, and the studio tools that power both.

Jordan lives and works in Toronto. He grew up in Ontario.

§ Founder's Note

Boxes,
on boxes.

Five decks shipped · v0.1

All decks share a common visual system: paper + hanko palette, full light/dark theme parity, default dark mode (toggleable). Frame templates documented in deck_builder.py. All pricing references bxbx-pricing.xlsx.

Next waves: six per-Atelier mini-decks (5-7 frames each, sales format) · per-portfolio-piece case-study decks · per-model spec decks · investor and customer derivative versions of the editorial deck. Build sequenced as audiences require.

§ v0.45 · Two KEEP shipping artifacts · 2026-05-16

Methodical 1-3 sequence partially complete. Items #1 (1646 spec sheet) and #3 (keep.m1nd.co landing page) shipped. Item #2 (studio proof-of-concept at Dupont Arts) deferred to June 2026 when the studio rental begins. KEEP now has a five-artifact corpus.

§ #1 · 1646 spec sheet v0.1 · /outputs/1646-spec-sheet-v0.1.html

Single-page, letter-size, light-paper register (the only KEEP artifact so far in light theme; designed to print clean). Sized to land in an inbox after KEEP.0001 as the second touchpoint. Six sections in a two-column layout: 01 Specification (11 spec lines, mono table) · 02 Approved sourcing (Simply Tidy ~$25, Novelinks $31.88, Others $22-35) · 03 Postal compatibility (4/12/24 cells fit Small/Medium/Large CP boxes at $19/$22/$30) · 04 Geometry (SVG top-down diagram, one cell highlighted in hanko) · 05 Capacity reference (photos, index cards, envelopes, seeds, USB drives) · 06 Labeling discipline (6 principles). Two hanko-bordered callouts make the supplier-philosophy and cell-as-shipping-unit principles explicit.

§ #3 · keep.m1nd.co landing page v0.1 · /outputs/keep-landing-v0.1.html

The first public-facing KEEP surface. Single-screen-ish quiet pre-launch posture, research-interest framing (as decided this session). Dark mode (BXBX system). Five elements: brand header (KEEP mark + keep.m1nd.co · Pre-launch · 2026) · hero ("Your archive, somewhere else. On request." + two-sentence thesis lede + "M1ND.studio · Toronto · early research phase" fineprint) · three artifact cards (KEEP.0001 research report · STD-K01 1646 spec · M1ND.STORE mockup, each with code+title+description+link styling) · research-interest signup ("Stay in the loop, quietly." with the "we are not selling anything yet" lede that names actual archetypes: bi-coastal storage, family archives, oversized self-storage, creative studios) · footer (links to m1nd.co and bxbx.studio so visitors understand practice context).

Signup success state replaces the form with: "Thanks. You will receive an irregular update — probably not more than once a month, possibly less — as the work progresses. No marketing. No referrals to third parties. The study is small." Sets honest expectations. Mobile reflows cleanly (artifact cards stack, signup form goes column).

§ #2 · Studio proof-of-concept · deferred to June 2026

Cannot be built remotely. Requires physical setup: Jordan's own 1646 cases indexed at Dupont Arts studio (10×10 plywood box, BXBX-006 Yado-S scale, June 2026 keys), proper photography of cells + labels + shelving system in the Yado-S-scale space, locker rental at 1109 Bathurst (Talus) or comparable for the actual archive node. Becomes the hero imagery and case study for everything else. When complete, slots into KEEP.0001 as a primary-source visual addition and gives the landing page its first real photograph.

§ The five-artifact KEEP corpus (as of v0.45)

1. KEEP-thread v0.1 / v0.2 — internal spec docs, 1646 codename locked, four-layer architecture
2. KEEP.0001 — research report, BASE/MESH register, ~3,900 words, 8 sections (category, three reference cases, operational synthesis, customer archetypes, economics, phased entry, risks, conclusion)
3. m1nd-store-mockup-v0.1 — interactive box-as-cart wireframe with mixed buy/rent/referral items, gift-as-onboarding flow, full state model
4. 1646-spec-sheet-v0.1 — single-page artifact specification, six sections, top-down diagram, designed to print clean
5. keep-landing-v0.1 — public pre-launch surface, three artifact cards, research-interest signup, quiet register

§ What this completes

KEEP is now a real practice with shipping artifacts at every reader-depth: a public surface for casual encounters (landing page), a quick-read summary for partner-pitch follow-up (spec sheet), an interactive concept demo (mockup), a deep research document for serious readers (KEEP.0001), and internal working specs for the studio itself (thread docs). Five artifacts × five audiences. The practice exists in documentation form before it exists in operation — which is the right order, per the phased entry path in KEEP.0001.

§ What's next (when Jordan returns)

• Spec sheet to PDF — render the HTML to actual PDF for email distribution. ~10 min.
• Wire the landing page to a real signup backend — Buttondown, ConvertKit, or simple form-handler. Whenever the domain is actually pointed.
• The June Dupont Arts kickoff — physical KEEP locker, first hero photography, the missing #2 work.
• The Talus research visit — measure real locker dimensions, photograph the loading bay. Could happen before June; doesn't depend on studio keys.
• BXBX.Space deck v0.2 — still parked from the original next-week list. Easier now that the studio knows what register everything else lives in.

§ v0.44 · M1ND.Store · the box is the cart · 2026-05-16

M1ND.Store thesis is now locked. Interactive mockup at /outputs/m1nd-store-mockup-v0.1.html. Single HTML file, fully clickable, inherits BXBX visual system. Shows the box-as-cart checkout primitive in action across empty / filled / large-box / gift-mode / overflow / commodity-filter states.

§ The thesis · M1ND.Store is the unified checkout layer for the studio

Not a separate e-commerce surface. The Canada Post Flat Rate Box is the cart. Customer picks a box size (Small $19 / Medium $22 / Large $30) before browsing. The box volume is the constraint. Live capacity meter visible at all times. The box-as-cart logic unifies three revenue streams under one constraint-based UI: (a) KEEP rental cells from customer's archive (Netflix-style queue, mail back), (b) studio-designed kits (M1ND-K01 Seed Saver, K02 Child's Year, K03 EDC Pocket Kit, K04 First-Aid Travel, K05 Recipe Archive, K06 Onboarding Pack), and (c) curated supplies (archival pens, label sets, photo sleeves). Commodity items (the 1646 case from Amazon/Michaels, sheds) are referral links, not in-box — studio earns small fee, doesn't compete with Amazon logistics.

§ Three commodity layers integrated

The store sits between three commodity layers — self-storage real estate (for archive), Canada Post Flat Rate Boxes (for distribution), and ubiquitous archive cells (for storage units). Studio's margin is in the integration: kits, custom inserts, plans, curated supplies, and the brand-as-curator role. Same studio thesis as BXBX (design to commodity envelopes), applied to the e-commerce surface itself.

§ The Huckberry-style gift flow · network-dynamics insight

The gift toggle is also the customer-acquisition vector. Sender pays for a Canada Post box of curated kits. Recipient gets a real physical box with an invitation card inside, with a code to access their own KEEP account on M1ND.Store. The box is the onboarding flow. Each gifted box converts to a new subscriber. This is the network-effect move Huckberry / Bespoke Post / Cratejoy have built businesses on, but with the KEEP archive backend giving it real ongoing utility instead of just a one-time delivery.

§ Fulfillment infrastructure · Dupont Arts studio June 2026

10×10 plywood-box-with-a-door art studio Jordan starts renting in June becomes the staging + packing + KEEP demo space. Notable: a 10×10 plywood-box-with-a-door is the same scale as BXBX-006 Yado-S. The studio practice gets its first physical site at the exact scale the catalogue designs for. Workshop projects, KEEP fulfillment, and the first proof-of-concept all share one space.

§ Mockup features

• Box-size picker · Small (4 cells, $19) / Medium (12 cells, $22) / Large (24 cells, $30)
• Visual box grid · cells fill in live as items added, color-coded by mode (hanko for rent, ink-white for buy)
• Filters · All / KEEP Cells / Studio Kits / Supplies / Commodity
• Product cards · 15 sample products across the four categories, mode badges (BUY · KEEP IT / RENT · MAIL BACK / REFERRAL ↗), cell-count and price clearly shown
• Box items list · live updating, remove buttons, mode-aware metadata
• Totals breakdown · items + flat-rate shipping + grand total
• Gift toggle · reveals onboarding-flow explainer
• Capacity awareness · toast warnings on overflow, items removed cleanly when switching to smaller boxes

§ What this unlocks

The mockup is the third KEEP artifact (after KEEP.0001 research report and KEEP-thread spec docs) that proves the practice can exist beyond hypothesis. It's also the first M1ND.Store artifact — defines the e-commerce primitive the studio will use across all three product categories. A developer or designer can begin building from this directly: the UI logic, state model, capacity math, and visual system are all functional.

§ Open implementation questions (deferred to build phase)

• Buy-vs-rent UX clarity — currently distinguished by mode badge + color, may need clearer visual separation at scale
• Subscription account model — how rent items appear in catalogue only when subscriber has them in their archive
• Density-packing visualization — for kits that span 2+ cells, show how items physically arrange (the EDC YouTube aesthetic)
• Real Canada Post API integration for live shipping rates and label generation
• Stripe checkout integration
• Catalogue management backend (Supabase / Sanity / similar)
• Studio kanban + workflow at Dupont Arts for the actual pack-and-ship operation

§ v0.43 · KEEP.0001 · The Research Document · 2026-05-16

The category-defining document for KEEP is now drafted. Consulting-grade research report in the BASE.0001 / BASE.0002 / MESH register. ~3,900 words. Presents rather than pitches. The studio's entry argument for the personal-archive utility category. Lives at /outputs/KEEP.0001.md.

§ The breakthrough · postal-system-as-distribution-backbone

Jordan's insight that KEEP isn't just for people with existing storage lockers — it's the Netflix-DVDs-by-mail model for personal possessions, using Canada Post Flat Rate Boxes as the distribution backbone. Verified geometric fit:

• Canada Post Small Flat Rate Box (~$19 CAD, 35×26×5cm): 4 cells of a 1646 fit inside
• Canada Post Medium Flat Rate Box (~$22 CAD, 37.9×26×12cm): 12 cells fit inside
• Canada Post Large Flat Rate Box (~$30 CAD, 40.3×29.8×18.7cm): 24 cells fit inside
• 5kg/11lb weight limit per box, fixed-rate anywhere in Canada, 1-9 business days

The whole 1646 keeper misses fitting in the Large Flat Rate box by 0.25 inches in width — but the cell is the unit of shipping, which is actually more elegant. Customer requests specific cells from their archive, KEEP ships them in Canada Post boxes, customer returns the same way. The Netflix DVD model exactly.

§ The three commodity layers KEEP integrates

1. Self-storage real estate (Talus and operators like it) — the climate-controlled warehouse layer
2. Canada Post Flat Rate Boxes — the fixed-cost distribution backbone
3. Commodity archive cells (1646 form factor from Simply Tidy / Novelinks / IRIS / etc.) — the unit of storage

Same studio thesis as BXBX applied to a different domain. KEEP doesn't own self-storage, doesn't operate Canada Post, doesn't manufacture cells. KEEP designs the integration — the standards, the indexing, the customer experience, the brand — that makes the three layers into a single coherent consumer service. Netflix sat between entertainment licensing, postal distribution, and household demand. KEEP sits between self-storage real estate, postal distribution, and household demand.

§ Subscription economics (preliminary)

• Basic tier · $15/mo — up to 10 cells, 2 retrievals/year, additional at $15
• Standard tier · $50/mo — up to 30 cells, monthly retrievals included
• Premium tier · $150/mo — up to 100 cells, weekly retrievals, scan-on-demand digital delivery

A single 5×5 Toronto locker (~$100-150/mo retail) holds ~1,000 cells = ~30 standard-tier customers. 30 customers × $50/mo = $1,500/mo gross from one locker, before scaling to Vancouver/Montreal/Calgary. The model scales by adding cities, not by adding facility size.

§ Document structure (8 sections)

1. The Category (geographic, spatial, demographic pressures)
2. Three Reference Cases (Talus / Keep@Downsview / Canada Post Flat Rate)
3. Operational Synthesis (Netflix-DVD-equivalent model)
4. Customer Archetypes (six segments with willingness-to-pay analysis)
5. Economics (subscription tier structure + scaling characteristics)
6. Phased Entry (5-phase path from documentation to acquisition)
7. Risks and Counter-Arguments (validation, Canada Post stability, customer trust)
8. Conclusion (the components exist; the integration is the opportunity)

§ Register notes · BASE.0001 / BASE.0002 / MESH-style

Written as a research document, not a pitch. Long paragraphs, sectioned headings, hedged conclusions where appropriate, named risks. Presents the studio (BXBX implicit, not foregrounded) as the design-led practice positioned to integrate the commodity layers. Reads as something a consultant might produce for an investor or partner conversation. The studio is identified as M1ND.studio, Toronto. KEEP is identified as the category and the working name. 1646 is referenced as the cell standard without dwelling on naming. The document does the work; the names sit quietly behind it.

§ What this document enables

KEEP.0001 is the artifact that lets the studio have serious conversations about KEEP with sophisticated audiences — investors, partner candidates at Talus or similar operators, potential strategic acquirers, design-press, and the studio's own future selves when the practice needs grounding. It commits the studio to the category in a way nothing else has. Pair this with the 1646 spec sheet (next deliverable, ~1 day to build) and KEEP is operationally ready to onboard its first ten customers.

§ v0.42 · KEEP source articles incorporated · 2026-05-16 (afternoon)

Major upgrade to the KEEP thread. Two source articles change the picture from "interesting thread" to "second practice worth committing to." Full spec at /outputs/KEEP-thread-v0.2.md.

§ The codename · 1646

1646 = "16 × 4×6" — KEEP's first canonical product. Naming logic is product-spec-as-name, exact parallel to BXBX-005 Hako = U-Box-fit. Sourceable from Simply Tidy, Novelinks, IRIS USA, ALINK, Lifewit. Multiple manufacturers, one envelope, KEEP names the standard. Reads like a serious archive model number, not a craft brand. 1646 is to KEEP what Hako is to BXBX.

§ Article 1 · 1109 Bathurst (Talus) · 5 min from the studio

9-storey, 160,000 sq ft climate-controlled self-storage tower proposed/opened at Bathurst & Dupont. Toronto's tallest self-storage building. Drive-through loading bay, green roof, heritage-sympathetic brick. The CLRA opposed it for neighborhood-density reasons; doesn't matter for our purposes. What matters: self-storage at urban tower scale is now a real-estate category in Toronto, serving exactly the urban-nomad / next-generation-storage market KEEP is for. The infrastructure is showing up faster than the products designed for it. The lockers themselves are dumb space — there is no "good interior system for a self-storage locker" the way Hako is a good interior system for a U-Box. That's the BXBX-equivalent gap KEEP fills.

§ Article 2 · Keep@Downsview · 15 min drive

Six universities (UofT, McMaster, Ottawa, Queen's, Western, Memorial) share a high-density preservation facility at UofT's Downsview campus. Operational since 2005. 5M item capacity, doubling to 10M by 2027. Climate-controlled, OCLC bibliographic standards. Items requestable via library catalogue, delivered electronically or physically to your specified location. This is the operational model worth reverse-engineering for individuals + families: shared infrastructure, separated storage from access, networked retrieval across cities. The name "Keep" is already an institutional Anglophone vocabulary for this exact thing — KEEP is joining a pre-validated conversation, not inventing a category.

§ What the two together teach

Self-storage is professionalizing in real-time. From dumb sheds out by the highway → climate-controlled urban towers (Talus) → networked shared preservation infrastructure (Downsview model). KEEP shows up to design the consumer-facing layer of that emerging category. Same thesis as BXBX: design to commodity envelopes the world already operates, don't build storage facilities ourselves.

§ The four-layer KEEP architecture

• Layer 1 · The artifact. 1646 + future STD-K02 (5×7 keeper), K03 (divided organizer), K04 (archival document box), K05 (banker's box). Commodity envelopes, multiple manufacturers, KEEP names the standards.
• Layer 2 · The shelf system. Modular shelving sized to standard self-storage lockers (5×5, 5×10, 10×10, 10×15, 10×20). The KEEP equivalent of "Hako fits inside U-Box." A 5×5 locker built out properly holds ~100K+ individually-labeled cells of archive capacity.
• Layer 3 · The indexing system. Every cell barcoded/tagged, retrievable from phone catalogue. Notion / Airtable / Sheets template at v0.1. QR codes + app at v0.5+.
• Layer 4 · The bi-coastal regional caching network. Multiple physical locations across Canadian cities, cross-locker retrieval protocol, optional scan-on-demand and physical-on-demand services. This is the service layer that makes KEEP a real business rather than just a product line.

§ Architecture decision · now firm

KEEP becomes the second practice under M1ND.studio, alongside BXBX. Architecture v0.4 incoming. Three sub-faces mirror BXBX's three (KEEP.Studio editorial · KEEP.Service build-out and regional ops · KEEP.Catalogue productized standards). M1ND.industries handles physical KEEP fabrication (shelving, locker kits) the way it handles physical BXBX SKUs.

Public-facing posture: still restrained. BXBX leads externally. KEEP launches quietly, not promoted as parallel-equal to BXBX from day one. Earned legitimacy, not claimed.

§ Customer archetypes (now clear)

• The bi-coastal professional — Toronto + Vancouver, can't duplicate possessions in both cities
• The urban downsizer — house → condo, can't bear to discard family history
• The family archivist — three generations of photos, letters, vital records currently in a basement
• The creative-professional studio — portfolios, samples, client deliverables (the studio's own use case)
• The seed-saver / gardener — the original user the gift case was labeled for
• The next-generation collector — vinyl, comics, sneakers, ephemera

§ Smallest possible KEEP MVP · five-item shipping plan

1. KEEP·1646·v1 spec sheet · one-page PDF, free download, ~½ day to build
2. Studio proof-of-concept · Jordan's own 1646s properly indexed, photographed for hero images
3. KEEP·Locker spec for 5×5 · plan-set + shelving spec + Notion catalogue template · ~1-2 days
4. Research visit to 1109 Bathurst · measure lockers, photograph loading bay, sketch customer-experience flow
5. Research inquiry to Keep@Downsview · request tour as a Toronto design studio exploring shared preservation models

§ Honest reads · why this matters for the studio

Bigger market than BXBX. Hako/Kago/Kago-V are real but bounded. "Help make your self-storage locker not be a hellscape" is enormous and under-served. Every self-storage customer is a potential KEEP customer.

Slower-burning, recurring revenue. Self-storage rentals are years-long. Cataloguing, retrieval, bi-coastal moves can all be recurring services.

De-risks the studio. BXBX is high-touch, physical-build, low-volume. KEEP is plans-and-services, lower-touch, higher-volume. Together M1ND.studio is resilient.

Fits Jordan's skill stack at full leverage. Motion design, brand systems, software UI, methodology — all map to building the KEEP catalogue, indexing app, service interface, operational standards. BXBX needs real construction. KEEP needs exactly what the studio already does.

§ v0.41 · The 16-Case Keeper is a commodity envelope · 2026-05-16

Most important data point so far for KEEP. Comparison with the Amazon Novelinks equivalent confirms the 16-case 4×6 keeper is a fully commoditized form factor — multiple manufacturers compete on price/handle/color while the dimensions stay locked. This is the U-Box equivalent for personal-archive storage. Spec updated: /outputs/KEEP-thread-v0.1.md.

§ Side-by-side · effectively identical products

Simply Tidy (gift, Michaels house brand): 14.9 × 12 × 5" outer · 6.6 × 4.7 × 1.2" inner × 16. Novelinks (Amazon, B07C8YSWDR): 14.8 × 12 × 5.1" outer · 6.7 × 4.75 × 1.23" inner × 16. Differences within manufacturing tolerance. Outer volumes match within 1.3%. Inner cell volumes within 5%. Same 8×2 grid, same snap closures, same 4×6 photo capacity, same ~1,600-photo total. Either OEM-shared molds or near-clones from the same injection-molding category.

§ Where they differ · what matters for KEEP

• Novelinks has a handle. Genuinely useful for cache portability. Simply Tidy doesn't.
• Simply Tidy is explicitly acid-free. Matters for archival use (photos, letters, samples). Novelinks doesn't claim it.
• Novelinks has 30,000+ Amazon reviews. Massive social-proof signal that this form factor works.
• Simply Tidy is same-day at Michaels. Novelinks is online-only, shipping delay. For impulse-buys + replacements, Simply Tidy wins.
• Novelinks has color options: Clear, Multi, Cool, Pastel, Purple. Simply Tidy has Clear and Rainbow only. Color is functional, not decorative, for caching — see below.
• Price: Simply Tidy ~$25 CAD, Novelinks $31.88 CAD. Simply Tidy wins on price. Novelinks wins on convenience (Amazon delivery) and color choice.

§ STD-K01 · The 16-Case 4×6 Keeper · locked as KEEP's first size standard

KEEP starts its own STD-K series (parallel to BXBX's STD-01 through STD-09 size standards). STD-K01 is the 16-case keeper as a category, not a product. Outer: ~15 × 12 × 5" (±0.2"). Inner: 16 cases × ~4.75 × 6.7 × 1.2" each. ~1,600 4×6 photo capacity or equivalent volume. Clear polypropylene preferred, acid-free for archival use.

Approved sourcing: Simply Tidy, Novelinks, IRIS USA, ALINK, Lifewit, CraftGenes — all sell variations within the STD-K01 envelope. KEEP customers specify the envelope; they pick the manufacturer based on local availability + price + color/handle preferences. Same approach BXBX takes with Promaster/Transit for Kago-V. Single envelope, multiple commodity manufacturers.

§ Color as regional-caching primitive

Small idea worth flagging because it bridges the artifact to the regional-caching thesis. Color is the cheapest possible cache-location identifier. Novelinks' Multi-colored / Pastel / Cool / Purple variants suddenly become functional, not decorative:

• Clear · home base · studio · primary inventory
• Rainbow / multi · transient · project-specific · currently in rotation
• Cool (blues/greys) · regional cache A (e.g., west coast / Squamish)
• Pastel · regional cache B (e.g., family-home archive / permanent)
• Purple · regional cache C (e.g., festival / playa / seasonal)

The color of the case tells you, at a glance, which physical location it belongs to. Combined with the labels on each inner cell, you get a two-axis index: cache location × content category. That's a real caching protocol, free with the existing color SKUs. No KEEP-branded merch required.

§ The bigger argument this confirms

When two completely independent brands (Michaels house, Amazon private label) sell near-identical products at scale, with 30K+ reviews on one and shelf presence at every Michaels for the other, the form factor has reached the same maturity level as a U-Haul U-Box. It's no longer "a Simply Tidy" or "a Novelinks" — it's "a 16-case keeper," the way "a U-Box" became generic. Which means KEEP can design to it generically, exactly the way BXBX designs to the U-Box envelope without being affiliated with U-Haul. The thesis holds across both practices.

§ v0.40 · KEEP thread · 2026-05-16

New studio thread captured. KEEP is the studio's developing motif for personal and life storage, urban caching, and regional caching across the country. Captured pre-architecture-decision while source articles are still incoming. Full thread doc: /outputs/KEEP-thread-v0.1.md.

§ The verb is deliberate · caching not storage

Storage is passive (stuff sits). Caching is active — stuff is placed somewhere specific to be retrieved later, possibly far away, possibly by someone else. The bushcraft / cypherpunk / overlanding / poste restante tradition. The cache is named, indexed, and retrievable.

§ The thesis parallel · why KEEP belongs in the studio

BXBX designs to commodity logistics envelopes. We don't build dwellings; we design what fits inside something the world already ships.

KEEP designs to commodity storage envelopes. We don't manufacture storage; we design caching systems inside containers anyone can buy at Michaels / IKEA / Home Depot / Container Store. Same thesis, different problem scale. KEEP is the second instance of the studio's "design to commodity envelopes" argument applied to a different domain (objects, not dwellings).

§ First artifact · Simply Tidy 16-Case Photo & Craft Keeper

A gift, found in the wild, immediately read as "a box of boxes." On-thesis without anyone planning it. Verified spec: 14.9 × 12 × 5" outer (38 × 30.5 × 12.8 cm) · 16 inner cases at 4.7 × 6.6 × 1.2" each (11.9 × 16.7 × 3 cm) · acid-free polypropylene · stackable lid · ~$25 CAD at Michaels · SKU 174559 · made in India · distributed by MSPCI (Michaels house brand) · sold in Clear and Rainbow.

Total capacity: up to 1,600 photos in 16 cells (100/cell), or equivalent volume in craft supplies / personal archive contents. The label demonstrates the principle — the gift case is labeled with vegetable names (GREENS, FLOWERS, CUCUMBER, HERBS, BEETS, BROCCOLI, ASPARAGUS, PEAS, CABBAGE, BEANS, SQUASH, RUTABAGA, etc.), demonstrating that the cache IS the label IS the inventory. Whoever labeled this had already invented half of KEEP's product logic by hand.

§ What KEEP probably is NOT

To preserve thesis sharpness:

• Not a storage manufacturer. Studio doesn't make plastic bins. Studio designs systems that use plastic bins.
• Not a productivity brand. "Get organized" is crowded with Container Store, IKEA, Marie Kondo, YouTube influencers. KEEP needs to be sharper.
• Not a merch line. The IP is the system inside, not the labeled exterior.

§ Architecture decision deferred

Three places KEEP could live:

• Option A · Third practice under M1ND.studio alongside BXBX. Own brand surface, parallel to BXBX. Different audience (urban renters, archivists, gardeners, gear cachers) at different scale (objects vs dwellings), same thesis. Most flexibility for KEEP to grow.
• Option B · Sub-thread inside BXBX. Smaller line within BXBX.Space. Inherits BXBX channels. Risk: BXBX loses thesis sharpness.
• Option C · Stays internal · personal motif only. Documentation of how Jordan thinks about his own caching. No public surface. Useful for the studio's own organization (file systems, shelves, backups, regional caches at family properties).

Working read: Option A is cleanest, but the source articles Jordan is forwarding will likely shape the decision. Thread sits in capture-mode until source material lands. No public KEEP surface, no decks, no SKU codes assigned yet.

§ Open questions for next session

• Articles incoming · primary driver for architecture decision
• Whether there's a flagship "KEEP-equivalent of Hako" — the canonical artifact demonstrating the thesis at its strongest
• Whether "regional caching across the country" means a literal service (BXBX-operated regional cache locations? bonded storage? friend-network protocols?) or a methodology (how to set up your own regional cache network)
• Whether the studio's own internal organization becomes the first proof-of-thesis, the way the founder's Xterra Kago is for BXBX

§ v0.39 · Editorial deck v0.2 · 2026-05-16

The thesis is now portable. Editorial deck v0.2 ships at /outputs/bxbx-deck-v0.2.html — full reframe around the commodity-envelopes argument as the opening of the deck rather than buried inside it. Self-contained single HTML file, AirDrop-able, 50KB.

§ Three-act structure

• Act I · The thesis (frames 1-5) — cover ("Design. Build. Experience." with "BOXES THAT ALREADY MOVE" kicker) → three-register thesis cards → "The world already ships" section title → the argument prose ("Decades of investment. Already done.") → family of envelopes master diagram
• Act II · The catalogue (frames 6-12) — "What we put inside" section → SKU map table with 7 clean fits + Dome retired → Hako (242 ft³) → Kago (42.7 ft³) → Kago-V ("Rent a van. Deploy the module. Return Monday.") → "The Kago family grows" section → 5-card extensibility chart
• Act III · How it works (frames 13-18) — "What makes it possible" section → 9 standards + 2x2 grammar two-column → mockup-first methodology → honest about what doesn't fit (4 cards) → "What's next" section → three engagement modes

§ Strongest frames

• F03 · "The world already ships." Section title with italic emphasis on the verb. Subtitle "Don't reinvent it. Design what fits." Pure editorial-pitch register.
• F05 · Family of envelopes — 7 envelopes drawn proportionally, 6ft figure inside each. Xterra figure crouches (too short to stand). 20ft box truck figure has massive headroom. Body constant, volume variable.
• F07 · SKU map — full table, BXBX-005 Hako + BXBX-012 Kago-V bolded, BXBX-009 Dome struck through as RETIRED. Summary stats "7 CLEAN FITS · 3 ADJACENT · 1 SIDEWAYS · 1 RETIRED."
• F10 · "Rent a van. Deploy the module. Return Monday." Three-clause headline with italic on the close. Three-paragraph body covering use case, math, and the "Hako is the philosophy piece. Kago-V is the unit that pays the rent" kicker.
• F12 · Kago family — "Kago is no longer one SKU. It's a family." Five-card row: 2 solid hanko (BUILT/SPEC'D), 3 dashed (CONCEPT). "I own a 4Runner — does BXBX make a Kago for that?" Eventually yes.
• F16 · Where the thesis has edges — 4 honest cards including the constraint-not-costume kicker. Credibility-by-self-test.

§ Frame 4 layout fix during build

Initial render showed body text running into the bottom mono caption strip ("THE STUDIO'S CORE INSIGHT" overlapping the last body line). Fix: tightened paragraph 1 by removing the redundant closing phrase "Billions of dollars and decades of operational refinement, available to anyone with a credit card" — already implied by the headline "Decades of investment. Already done." Frame now ends cleanly on the studio's tagline-worthy closer: "The dwelling ships because the dwelling was sized to fit."

§ Decks page updated

Editorial deck card on the public Decks page now references v0.2 with updated description ("rebuilt around the commodity-envelopes thesis"). Other deck cards (Hako, Laneway, Space, Method) unchanged — those are next-priority for v0.2 passes but lower urgency.

§ What this completes

The thesis now exists in three forms across three surfaces: (1) The site Catalogue Logic page at /#logic — the canonical, scrollable, web-native version. (2) The Editorial deck v0.2 — the portable, AirDrop-able, meeting-projection version. (3) Spec documents like studio-architecture-v0.3 and BXBX-012-kago-v-spec — the engineering / corporate-records version. Same argument, three audiences, three surfaces. The studio's thesis can now travel wherever it needs to without anyone having to retell it from scratch.

§ v0.38 · Catalogue Logic page shipped · 2026-05-16

The third pillar page is live. Alongside Philosophy (what BXBX thinks) and Scale (how everything fits at one ruler), Catalogue Logic does the work of presenting the studio's actual thesis as a system rather than as scattered SKU descriptions. This is the page the studio needed for the brand to read as a thesis-driven practice rather than a list of products. Lives at /#logic in the Method nav group.

§ What's on the page

• Hero · the three registers — "Boxes that already move" (casual) / "Pre-solved logistics" (strategy) / "Commodity logistics envelopes" (engineering). Side-by-side cards showing the same thesis at three audience-appropriate tones.
• The family of envelopes · master visual — SVG diagram showing all seven envelopes BXBX designs to (Xterra → U-Box → rental van → Sprinter T1N → 10ft container → NV2500 high-roof → 20ft box truck), all drawn at one scale (1 ft = 12 px), with a 6ft Isotype figure inside each for human reference. The body stays constant. The volume varies.
• The SKU map · every BXBX product mapped to its envelope — Full table with code, name, envelope, and fit status (CLEAN FIT / ADJACENT / SIDEWAYS / RETIRED). Hako and Kago-V cards highlighted in hanko-tinted background. BXBX-009 Dome shown struck through as RETIRED. Summary stats: 7 clean fits, 3 adjacents, 1 sideways.
• The Kago family · extensibility chart — Five Kago variants laid out as 5-card row: BXBX-011 IN BUILD, BXBX-012 SPEC'D (both hanko-bordered solid), BXBX-013/014/015 CONCEPT (dashed borders). Customer pattern: "I own a 4Runner, does BXBX make a Kago for that?" Eventually yes.
• Where the thesis has edges · honest acknowledgment — Four cards: Dome migrated, adjacents are honest not pretending, Stack is sideways on purpose, thesis is constraint not costume. Shows the studio is willing to test its own argument.

§ Catalogue cleanups applied across the site

• Space overview · removed Dome from catalogue list ("Hako, Yado, Kago, Stack, and more")
• Space description · replaced Dome with Kago in plans-purchase example
• Micro-store roadmap · Stack-Wall + Kago are now the first SKUs (was: Dome + Stack-Wall)
• Flat-pack section · replaced Dome with Kago in models list
• Self-build section · replaced Dome with Kago
• Models intro · rewrote envelope-class summary, dropped Dome ref, added link to /#logic
• Scale page · added quiet footnote on dome-strut teaching diagram noting BXBX-009 migration (keeping the teaching example intact)

§ Nav addition

Method group, first item. Catalogue Logic is the conceptual lead-in to the rest of the Method section (Standards, Scale, 2x2 System, Mockup, Sheet). It comes first because it answers the "why" before Standards/Scale/System answer the "how."

§ Why this matters more than another deck or another SKU

Before today, the thesis lived in spec documents, internal notes, and implications. Visitors had to assemble the argument themselves from scattered evidence. The Catalogue Logic page makes the studio readable as a thesis-driven practice in one scroll. Press, investors, and sophisticated customers can now point to a single URL and understand what BXBX is doing differently from a tiny-house company or a vanlife builder. Everything else (Editorial deck v0.2, BXBX.Space deck v0.2, individual SKU pages) gets easier because the canonical statement of the thesis now exists.

§ v0.37 · Parent identity locked · M1ND.co · 2026-05-16

Studio architecture v0.3 supersedes v0.2. The parent identity above BXBX is now resolved. Full architecture in /outputs/studio-architecture-v0.3.md.

§ The full hierarchy

§ The practice split · digital vs physical

M1ND.studio does design work, conceptual work, IP — things that exist as documents, drawings, decks, code, ideas. BXBX is a design firm, so it lives here. M1ND.industries does anything that gets built, fabricated, shipped, installed. The Dome lives here. When BXBX ships a physical Kago or Hako, M1ND.industries fabricates it. This mirrors how a real architecture practice operates — architect designs, contractor builds, same parent, different practices.

§ Public-facing disclosure decision

BXBX leads. M1ND.co stays quiet. Single small line in the site footer ("A practice of M1ND.co"). No new pages. No new navigation. No promoted parent identity. The .studio / .industries split is operational, not customer-facing.

Why this disclosure posture: (1) Brand sharpness — BXBX has finally arrived at a defensible commodity-envelopes thesis; audience needs to understand that without parsing a four-level hierarchy. (2) Reputational risk management — quiet parent posture protects optionality across BXBX, jordanlloyd.com, and future practices. (3) It mirrors how serious design firms operate — IDEO is Steelcase-owned; R/GA was Interpublic; the lead brand carries the story, parent stays in the background.

§ jordanlloyd.com remains distinct

Jordan's existing personal/founder portfolio surface stays separate from BXBX. Different audiences (creative-directing peer network, design-conscious clients vs BXBX's industrial-design customers + investors + press). Both share M1ND.co as quiet parent. BXBX is a real departure from jordanlloyd.com in tone, content, and audience — and that's by design.

§ What changed on the public site this version

• Footer: Added third line, opacity 0.5, 11px, letter-spaced. Reads "A practice of M1ND.co". No link required yet.
• No new pages. M1ND.studio and M1ND.industries have no public surface.
• Dome migration confirmed — moved from BXBX-009 to M1ND.industries operational portfolio (no public surface; lives with Jordan's other property).
• BXBX-009 slot stays empty in the catalogue. Useful documentation of the architecture shift.

§ When to revisit

When M1ND.co has 2+ public-facing practices that customers might engage with separately, the parent brand starts to earn its own surface. Not now. Possibly when M1ND.industries has its own commissioned cross-property work, or when a third practice launches under .co. Until then, BXBX leads.

§ v0.36 · The Commodity-Envelopes Thesis · 2026-05-16

Major strategic shift. Studio architecture v0.2 makes the catalogue's actual thesis explicit. Full architecture in /outputs/studio-architecture-v0.2.md; new SKU spec in /outputs/BXBX-012-kago-v-spec.md.

§ The thesis · three registers

• Casual / Founders Note: "boxes that already move"
• Strategy / press: "pre-solved logistics"
• Engineering / spec: "commodity logistics envelopes"

§ Parent architecture change

BXBX is now the design firm, not the studio. The studio is the parent identity (Jordan Lloyd's design practice). BXBX is one practice within it — the one focused on commodity-envelope architecture. Other studio work that doesn't fit the envelope thesis lives in Studio Portfolio, a separate surface.

This solves the catalogue-coherence problem: every SKU in the BXBX catalogue must pass the envelope test. The Dome doesn't have to.

§ Dome migration · BXBX-009 retired

BXBX-009 Dome is removed from the BXBX catalogue. 10' 3V geodesic doesn't fit the envelope thesis. It migrates to the studio's other property and becomes a Studio Portfolio project. The Dome isn't going away — it just isn't BXBX. Catalogue impact: slot now open; could be reassigned later or left as historical gap. Site impact: Dome card removed from BXBX.Space; Studio Portfolio surface to be built in v0.37.

§ New SKU · BXBX-012 Kago-V · Universal rental-fleet module

The proof-of-thesis SKU. Universal-fit deployment module for the Home Depot Canada Load 'N Go rental fleet (Ram Promaster 118 LR + Ford Transit 130 LR) plus all bigger configurations of both vans plus modern Sprinters. One module, near-complete commercial van fleet compatibility.

Dimensions: 104 × 54 × 48.5" exterior · ~150 ft³ interior (3.5× Kago-Xterra). Binding constraints: Promaster 118's 105" length, Transit's 54.8" between-wheel-wells, Transit's 49.5" rear door clearance. With 1" working clearance on each axis, fits 9 of 10 modern van configurations tested.

2-piece modular design. Single-piece weight (~400 lb loaded) is impossible to handle solo. Splits into two 52"-long modules, ~190 lb each, joined via stainless T-track latches + gasket. Module A alone = compact-mode Kago at ~75 ft³. Catalogue economics: customer can buy Module A first, add Module B later.

First Kago variant with real sleep platform. Module B's interior converts to 78×52" sleeping zone (twin XL equivalent) with privacy walls and mosquito netting. Power: BLUETTI AC300 + 8-bay Ryobi dock + 400W solar input + 60A alternator charging. Materials cost ~$2,440 CAD; full build with electronics ~$5,420 CAD.

§ The rental-fleet logic · the catalogue's commercial center of gravity

Hako is the philosophy piece (U-Box dwelling — conceptually beautiful, operationally rare). Kago-V is the unit that pays the rent. Rent a Promaster from Home Depot at $129/day, deploy your $5,500 Kago-V, weekend in Squamish or Algonquin or a festival. Returns the van Monday. Total annual cost at 24 weekends: ~$6,200 in rental + Kago-V amortized in 3 years. Versus buying a $100k Sprinter conversion. This is the rental-economy answer to van life. Captures the "I want occasional deployment without buying a Sprinter" market.

§ The Kago family · extensibility framework

Kago is no longer a single SKU — it's a family of vehicle-bay-fit deployment modules. Each new vehicle envelope is a candidate new SKU:

• BXBX-011 Kago — Xterra Gen2 cargo bay (founder's unit · in build)
• BXBX-012 Kago-V — Promaster/Transit/Sprinter universal (spec'd · cardboard queued)
• BXBX-013 Kago-T (future) — Tacoma double-cab bed
• BXBX-014 Kago-4R (future) — 4Runner cargo bay
• BXBX-015 Kago-Box (future) — 16ft U-Haul box truck

§ Cardboard prototype · PF-17

1:6 scale (matches PF-12 + PF-16 Kago cardboard). Each module 8.67 × 9.00 × 8.08", combined 17.33 × 9.00 × 8.08". Fits HD Medium Moving Box. ~6-8 hr solo build. The three Kago cardboards sit in a row on the catalogue museum table — Kago-Xterra → Kago-V → Tabletop Hako, all at 1:6. The portable architecture half of the catalogue, in one glance.

§ Catalogue impact · what passes the envelope test

Clean envelope fits (6): 003 Tabi (Sprinter T1N), 005 Hako (U-Box), 006 Yado-S (10ft container), 007 Kuruma (20ft box truck), 008 Yagura (NV2500 high-roof), 011 Kago (Xterra), 012 Kago-V (universal van). Adjacent (3): 001/002/004 trailer-class SKUs (rental-grade enclosed trailers are commodity-adjacent). Sideways (1): 010 Stack (envelope IS the product). Migrated out (1): 009 Dome → Studio Portfolio.

§ Build queue · v0.37+ from here

(1) Catalogue Logic master page — maps every SKU to envelope with master diagram showing the family of envelopes at scale. (2) BXBX.Space catalogue update — remove Dome, add Kago + Kago-V, add future-SKU placeholders. (3) Studio Portfolio surface — Dome moves there, future cross-property work lands there. (4) Editorial deck v0.2 — full reframe around envelopes thesis (separate session, ~half-day). (5) BXBX.Space deck v0.2 — restructure around envelope logic.

§ v0.35 · BXBX-011 Kago · Overland Deployment Module · 2026-05-15

New SKU in the catalogue. The studio's first one-off portfolio piece — Jordan's personal overland module sized to perfectly fit a Gen2 Xterra cargo bay with seats folded. Not a slide-out drawer system. A Pelican case at architectural scale. Full spec in /outputs/BXBX-011-kago-spec.md.

§ Concept

Closed: reads as refined field equipment, strapped to cargo tie-downs against the front seats. Open: lid deploys on fold-out legs as 51.5"×42.5" work surface, long side drops as bench step revealing BLUETTI + Ryobi dock + AC outlets, short end opens as cabinet door with cooking gear / dry food / tools. Shade sail stows inside lid, deploys to a 6×6 covered work zone. 90-second deployment, no tools. Naming follows the Hako/box (箱) lineage: Kago (籠) = "basket, carrier" — same kanji family, portable architecture rather than stationary.

§ The dimensions answer

Xterra Gen2 envelope (verified, tape-measure-on-actual-truck): 45" hatch width × 35" hatch height × 54" seats-folded floor length. Choke point is the hatch opening — box must fit through 45×35 to enter at all, regardless of 46" interior peak ceiling.

Kago exterior: 53" L × 44" W × 34" H (1" working clearance per dimension). Interior: 52" × 43" × 33" = ~42.7 ft³ with ½" Baltic birch walls. For scale: 7× an HD XL moving box, 14× a 24-gal Action Packer, 16× a Pelican 1620, 37× a Front Runner Wolf Pack.

§ Material standard

½" Baltic birch ply (NOT ¾" — would be over-built at ~235 lb shell weight, back-killing for solo handling). ½" shell weighs ~156 lb empty, ~189 lb loaded with BLUETTI + dock. Two-person comfortable carry. Solo cargo-rail slide doable. Aluminum corner caps × 8. Stainless piano hinges on lid (52") and drop-side (52"). Marine grab handles × 2. Osmo Polyx Oil finish brings out the Baltic edge layering. Hanko vermillion accent stripe + wood-burned BXBX wordmark + 籠 kanji on lid.

§ Power systems

BLUETTI AC180 in dedicated bay (same dwelling-power standard locked for Hako). Ryobi 18V ONE+ 4-bay dock next to it (the studio's mobile-power standard — first deployed proof of that decision). DC-DC 30A converter charges BLUETTI from Xterra alternator while driving. Renogy 175W flex panel deploys on truck roof or shade sail.

§ Sleep zone

Kago is not a sleep enclosure — by design. Interior length 52" is too short to lie down inside. Sleep zone is the Xterra cargo bay with Kago pushed forward against the front seats; Kago's flat lid becomes a shelf/headboard. Remove rear seat bottoms (known Xterra camping move) for ~70" of usable sleep length. Solo overnighting on a 25-28" pad. Doesn't pretend to be a Sprinter conversion. The honesty is the point.

§ B1RN / festival mode

The hanko-vermillion stripe is brand-mark from across the playa, visible at 100m. Shade sail = same vocabulary as Hako Awning+ at hand-luggage scale. Deployed work surface = the field studio (sketch, gear repair, journaling, music on a laptop). Cam locks + padlock loops = festival-grade closed security. Ryobi dock charges everyone in camp's phone banks. Same brand, same vocabulary, different deployment context. This is how BXBX shows up at the playa.

§ Cardboard prototype · added to fabrication queue

1:6 scale (matches PF-12 Tabletop Hako scale, so both sit on the catalogue museum table together — portable architecture + stationary architecture, same vocabulary, same studio). Exterior 8.83 × 7.33 × 5.67". Fits inside HD Small Moving Box with room for packing. Standard cardboard materials (1/8" corrugated, 65 lb cardstock, Scotch 3750 kraft tape for hinges, vellum for shade sail). Cricut Maker handles the cuts. ~4-5 hours solo build. Validates the deployment choreography before committing $500 in Baltic birch.

§ Build cost · real Kago

Materials: ~$885 CAD (3 sheets ½" Baltic birch, stainless hinges + hardware, Osmo finish, brand-mark stencils, DC-DC converter, shade sail). Excludes BLUETTI AC180 (~$1,200) and Ryobi dock (~$90), both studio-standard purchases. Build time ~30-40 hrs solo over 4-5 weekends. Total Kago build with electronics if buying new: ~$2,175 CAD.

§ Why this is the right first photographed portfolio piece

It's done (single object, not multi-component). It deploys (90-second transformation captures in 4 hero shots + a 30-second video). It's personal (founders-note made visible in the field, not a product shot). It carries the full brand vocabulary at portable scale (Baltic birch + vermillion + mono caption + kanji wordmark + designed deployment choreography). It connects to the persona (B1RN, Jolo, festival/playa side of the work — where the catalogue dwellings live in laneways, Kago lives where the studio actually goes). Subject #1 when Q3 2026 photography lands.

§ Open productization question

Future Kago units could be vehicle-specific — every Kago sized to a customer's actual truck. Tacoma double-cab, 4Runner, Wrangler, Sprinter, Transit Connect, small wagons. Three options: (A) one-size Kago for "most mid-size SUV cargo bays" ~$1,800 retail; (B) vehicle-fit Atelier-tier Kago ~$3,500-5,000 retail; (C) both, Xterra Kago becoming the demo that proves vehicle-fit is real. My read: Option C. Decide after V1 is in the field for a season.

§ v0.34 · BXBX Fabrication Plan v0.1 · 2026-05-14

Locked fabrication strategy for the entire model-portfolio program. Maps tools to jobs, defines material standards, and lists 3D-print commission wishlist for friends/cousins over the coming months. Full plan in /outputs/BXBX-fabrication-plan-v0.1.md.

§ Tool corrections from initial assumption

• Cricut Maker = workhorse for the entire series. Knife Blade cuts corrugated cardboard up to 3mm. Fine-Point Blade handles cardstock fittings and Isotype figures. Purpose-built for this exact workflow.
• LaserCube (Wicked Lasers) is a laser light-show projector, NOT a cutting tool. 2.5W RGB display unit for festival/DJ use. Don't try to cut model parts with it — wrong category of machine. Save it for B1RN / Bass Coast / festival.
• Sewing machine earns its place only at PF-12 (1:6) hero scale for real-fabric awnings. At 1:12 catalogue scale, cardstock + kraft tape hinges are the correct architectural-model vocabulary.
• No new laser cutter purchase needed yet. Cricut handles 100% of cardboard model fabrication. Reconsider only if volume exceeds Cricut throughput.

§ Figure strategy · Isotype cardstock standard

For PF-15 series, use Cricut-cut Isotype-style cardstock figures rather than commercial dollhouse miniatures or 3D prints. Three reasons: on-brand with all decks + site SVGs, reads as architectural model rather than dollhouse, unlimited supply at near-zero cost.

Standard figure library: standing, standing-arms-forward, sitting, lying, crouching, reaching, pair. All at 6" tall (1:12 of a 6ft person). One Cricut SVG project, reused across the whole series.

§ 3D print commission wishlist · friends/cousins, matte black

Wave 1 · vehicles for PF-15 hybrid presentation (highest impact):

• PRINT-01 · 1:12 Sprinter T1N cargo van body — pairs with PF-15B Tabi cardboard interior. Hero piece.
• PRINT-02 · 1:12 box truck cab only — pairs with PF-15D Kuruma cardboard cargo body. Cab carries vehicle identity; cardboard carries volume.
• PRINT-03 · 1:12 flatbed trailer — for U-Box trailering reference. Hako sits on top for overland-deployment showroom moment.

Wave 1 estimated: ~800g-1kg matte black PLA · ~55-70 hr print time · ~$35-45 filament cost. Suggest paying friends/cousins $50-100 per major vehicle as friends-and-family rate + filament reimbursement. Document rate before work starts.

Waves 2-3 (later, optional):

• PRINT-04 · 1:12 Isotype figures (only if cardstock fails to read at scale)
• PRINT-05-09 · Ecosystem accessory dressings — BLUETTI battery, OGO toilet, Vevor heater, Renogy solar panel, Ryobi battery — for interior dioramas

§ The vehicle hybrid strategy · key showroom move

3D-printed van body + cardboard interior model = architectural-model-meets-product-mockup hybrid. PF-15B Tabi displayed with the printed Sprinter van either alongside or with a removable side panel revealing the cardboard interior inside. PF-15D Kuruma assembled with printed cab + cardboard cargo body. Demonstrates the studio's "integrate the ecosystem" thesis literally — we don't reinvent the vehicle; we put our interior inside the existing vehicle body. This is the move that elevates the catalogue museum from cardboard exercise to professional industrial-design presentation.

§ v0.33 · PF-15 Catalogue at 1:12 Tabletop Scale · 2026-05-14

A cardboard scale-model set of the entire BXBX dwelling/hab catalogue. Five models, all at 1:12 uniform scale, each shipping in a commodity HD moving box. The catalogue made physical and comparable on a tabletop. A 6-inch Isotype figure (representing a 6ft person) lives inside every model.

Why uniform 1:12 (vs scaling each model to a single carrier box):

• Body-scale comparability — the same 6" figure walks from Hako into Tabi into Yado into Kuruma into Microcave. The body-as-client thesis becomes visible at a glance across the whole catalogue.
• Standard scale — 1:12 is dollhouse / model-railroad / industrial-design-mockup standard. Universally legible.
• All fit in HD packaging — four models fit in HD Small (12×16×12); the box truck fits in HD Medium (18×18×16). Shipping thesis holds across the whole catalogue.
• Catalogue-as-museum — set displays on a single 3' × 2' table. Portable. Whole BXBX argument unpackable in 5 minutes anywhere.

The five models at 1:12:

• PF-15A · Hako (STD-01 U-Box) — 4.67 × 7.67 × 6.75" — HD Small
• PF-15B · Tabi (STD-02 cargo van) — 5.50 × 9.83 × 4.42" — HD Small
• PF-15C · Yado-S (STD-03 10ft cube) — 9.83 × 7.83 × 6.83" — HD Small (snug)
• PF-15D · Kuruma (STD-04 20ft box truck) — 16.00 × 7.83 × 7.83" — HD Medium (the long one)
• PF-15E · Microcave (STD-05 garden shed) — 9.83 × 5.92 × 6.58" — HD Small

Shared design vocabulary: 1/8" corrugated cardboard construction, paper-tape hinges, raw kraft brown finish with Isotype-style line work, one hanko vermillion accent per model at signature location, top-right cardstock branding plate (model code + dimensions + scale), each model carries a 6" Isotype figure inside.

Series budget: ~$70-95 total materials · ~22-27 hours total build time across multiple sessions. Per-model average: $11-19, 3-8 hours.

Suggested build order: 1) Batch all the Isotype figures first (~1hr). 2) PF-15A Hako (simplest, validates approach). 3) PF-15B Tabi (different shape). 4) PF-15E Microcave (interior detail). 5) PF-15C Yado-S (cube + roll-up door). 6) PF-15D Kuruma (most complex).

Relationship to the existing Hako artifacts: PF-15 is the catalogue overview at uniform scale. PF-11/12/14 are specific Hako pieces at hero scales. They do different work — the PF-15 series is the museum, the PF-11/12/14 set is the showroom.

Series extension deferred: Future PF-15F through PF-15J could add BXBX-006 Yado-M, BXBX-008 Yagura, BXBX-009 Dome (different geometry), BXBX-010 Stack (storage rather than dwelling). For now: the five dwelling/hab standards only. Full spec: /outputs/PF-15-catalogue-1-12-series-spec.md

§ v0.32 · PF-14 modded HD Small Box · 2026-05-14

New portfolio piece spec captured. Take an HD Small Moving Box, modify it (hot-glue seams, cover Home Depot branding, apply U-Box-style graphics in BXBX vocabulary), then place a 1:8 cardboard Hako directly inside. Two layers, one reveal. The shipping thesis as physical artifact.

Build summary:

• Modded box: HD Small Moving Box (16×12×12), hot-glued seams, kraft paper or paint over the Home Depot branding, U-Box-style markings (BXBX·BOX wordmark, FRAGILE arrows, weight stickers, drawn handles) in BXBX visual vocabulary — not U-Haul trademark.
• Inner Hako: 1:8 scale, 7.00 × 11.50 × 10.125", cardboard with paper-tape-hinged Awning+ walls that flip up to form the "+" canopy.
• Interior fittings: bed platform, fold-down desk, utility wall, ~8" Isotype figure for scale.
• Materials: ~$15-22 CAD total. Build time: ~5-6 hours focused.

Honest proportion disclosure: HD Small Box (1.000 × 1.333 × 1.000) does not match real U-Box proportions (1.000 × 1.600 × 1.500). This is a graphic transformation via branding and treatment, not a precise scale-model. Defensible because BXBX's thesis is to work with commodity infrastructure as-is.

PF-13 status: Stays in the queue as the "precise nested scale-model" alternative — a separate correctly-proportioned cardboard U-Box that lives inside the HD Small Box. Build that if PF-14 lands and we want a more precise version. Otherwise PF-14 is the active build.

Full spec: /outputs/PF-14-modded-hd-box-hako-spec.md

§ Naming confirmed · Hako stays · 2026-05-14

Brief consideration of switching BXBX-005 from Hako to Haku. Decision: keep Hako.

Reasoning: Hako (箱) directly means "box" in Japanese — the noun precisely describes what the product is. Haku (varies by kanji: 白 white, 履く to put on, 掃く to sweep, 伯 count/eldest brother) has no "box" meaning and reads primarily as a personal name in Western contexts (Spirited Away river-spirit dragon; Naruto character). The strongest brand names describe the thing; Hako wins on that test.

Haku as connotation kept for separate Jordan project: the dragon-spirit-guide-transformation associations are interesting for something with movement, transformation, or guidance built into its meaning. Captured in personal memory for future non-BXBX branding work.

§ v0.31 · Two scale-model presentation pieces captured · 2026-05-14

The packaging-as-thesis pair. After verifying the math on dimensional ratios (correcting an earlier overclaim — see v0.30 note below), two distinct scale-model portfolio pieces emerged. They're built around different Home Depot moving boxes because the boxes pick the scale, not the other way around.

§ PF-12 · Tabletop Hako presentation model

1:6 scale Hako in cardboard, sized to ship inside an HD Medium Moving Box (18 × 18 × 16). Model dimensions: 9.33" × 15.33" × 13.50". The model fills the box's long axis precisely — sized to the packaging, the packaging sized to the model.

Built as Hako in Awning+ configuration with hinged wall panels that flip up to form the "+"-shaped canopy overhead. Includes scaled interior fittings (bed platform, desk, utility wall, genkan) and an Isotype-style 1:6 figure to confirm the body-scale thesis. V1 cardboard. V2 in basswood deferred.

Build estimate: ~$15-25 in materials, 6-8 hours. Use case: the dignified pitch-meeting artifact. The "open the box, lift out the building" moment. Full spec: /outputs/PF-12-tabletop-hako-spec.md

§ PF-13 · Pocket Hako-in-U-Box · the Russian doll

1:8 scale Hako nested inside a 1:8 cardboard U-Box nested inside an HD Small Moving Box (16 × 12 × 12). Three layers of packaging coherence in one artifact.

• Layer 01 — Hako model: 7.00" × 11.50" × 10.125"
• Layer 02 — Cardboard U-Box: 7.25" × 11.75" × 10.375" (1/8" corrugated walls = 1" real-world thickness at scale)
• Layer 03 — HD Small Box: unmodified, fits the cardboard U-Box with 0.56" headroom on the tight axis

The cardboard U-Box should carry visible U-Haul brand details (U-HAUL logo, U-BOX label, handles, fragility markings) so the gag lands: open Home Depot's commodity box, reveal U-Haul's commodity box, reveal BXBX's catalogue product. The shipping thesis literally rendered as a series of nested objects.

Build estimate: ~$25-35 in materials, 8-10 hours. Use case: the playful show-and-tell artifact. Carries the brand argument without a single word. Full spec: /outputs/PF-13-pocket-hako-in-ubox-spec.md

Together: PF-12 + PF-13 form a presentation suite — dignified version for pitches, playful version for conferences/gallery/social. Both V1 in cardboard. Each is a dedicated build day (NOT a same-Saturday-as-STD-01 item).

§ v0.30 correction · PF-11 dimensional-rhyme claim

In the v0.30 capture of PF-11 (the perfectly-fitting crate), Claude claimed the HD Small Box (16×12×12) shares the U-Box's aspect-ratio family. This was incorrect. The HD Small Box is much closer to a cube (1.000 × 1.333 × 1.000) than the U-Box interior (1.000 × 1.643 × 1.446). PF-11 still earns its portfolio slot as a wireframe-vocabulary exemplar and commodity-material discipline demonstration — but it is not a scale-model carrier for Hako. The dimensional-rhyme observation was the seed that led to verifying proper scale-model carriers; the right answer turned out to be the HD Medium Box (PF-12 at 1:6) and a nested cardboard U-Box (PF-13 at 1:8).

§ v0.30 · Two captures · 2026-05-14

Two studio decisions captured during the deck-program wrap session.

§ Decision 01 · Ryobi 18V ONE+ as standard mobile power

The studio standardizes on Ryobi 18V ONE+ batteries as the platform for mobile power across catalogue products and Atelier service work. Reference precedent: Hilo Farmers prototyped this approach for small-farm electrification (irrigation, sensors, lighting). BXBX extends the thesis into dwelling-adjacent and tool-adjacent use cases. Studio designs mounts, attachments, and integrations — not batteries or chargers.

Rationale:

• Ryobi 18V ONE+ is compatible with 280+ tools, meaning many customers already have batteries
• Aftermarket adapter ecosystem is mature (18V→USB-C, 18V→12V, 18V→AC inverter)
• Extends the established BXBX "integrate the ecosystem, don't reinvent it" thesis already locked for Hako (BLUETTI / OGO / Vevor / Dometic)
• Different scale from BLUETTI: Ryobi for handheld and accessory loads; BLUETTI for dwelling loads. Both stand as standards.

Future work flagged: Define studio Ryobi accessory line (mount specs, attachment patterns, integration brackets). Add Ryobi as a named partner ecosystem on the Hako deck and Laneway deck where mobile power is discussed. Potential future portfolio piece: a Ryobi accessory drawer module that fits in the Hako's utility wall.

§ Decision 02 · PF-11 perfectly-fitting crate spec

New portfolio piece: a 2x2 SPF wireframe crate sized to slide cleanly into a Home Depot Small Moving Box (16 × 12 × 12 outside, SKU 1001538527). Crate outer dimensions 15.25" × 11.25" × 11.25" with 1/8" all-around clearance.

Cut list: 12 pieces total, cut from 2 sticks of 2"×2"×8' SPF (~$6.94 CAD lumber):

• 4 verticals at 11.25"
• 4 long horizontals at 12.25" (notched between verticals)
• 4 short horizontals at 8.25" (notched between verticals)

Total build cost: ~$11-18 CAD pre-tax (frame only, no skin). Build time: ~45 min solo, no glue. Same Saturday as STD-01 v0 mockup — both cut from the same lumber run.

Why this earns a PF slot: The crate makes the "boxes-on-boxes-on-boxes" thesis tangible at miniature scale. Sits next to PF-02 (the cardboard box itself) and the STD-01 v0 mockup to demonstrate the system holding at three radically different scales. Showroom-portable. The most extreme expression of the studio's commodity-material economy: 2 sticks, 24 screws, <$20.

Full spec doc: /outputs/STD-06-crate-spec.md

§ v0.29 · Deck program v0.1 shipped · 2026-05-14

Five decks shipped to /outputs/ this session:

• bxbx-deck-v0.1.html — Editorial deck (18 frames) — already shipped in prior session
• bxbx-005-hako-deck-v0.1.html — Flagship product deck (18 frames)
• bxbx-laneway-deck-v0.1.html — Sub-brand deck (13 frames)
• bxbx-space-deck-v0.1.html — Sub-brand deck (13 frames)
• bxbx-mockup-method-deck-v0.1.html — Methodology deck (9 frames)

Supporting infrastructure shipped:

• bxbx-deck-system.css — Shared CSS with full light/dark theme parity
• bxbx-deck-system.js — Theme toggle + responsive frame scaling
• bxbx-pricing.xlsx — Single source of truth for all BXBX pricing (5 sheets, 35 formulas, zero errors)
• deck_builder.py — Python frame-template library, ~10 reusable templates

Decks index page added to site under Studio → Decks. All five decks linkable from there with status/frame counts.

Deferred to next deck program wave: six per-Atelier mini-decks (Phase 5 of the original 6-phase plan — postponed from this session). Each is 5-7 frames in a sales format. Build them when first paying customers materialize and dedicated per-service decks become useful.

§ v0.28 · Deck program execution · started 2026-05-14

Six-phase deck program approved and in active execution. Phases ship to /outputs/ as completed.

Locked program parameters:

• FPO imagery — simple wireframe placeholder boxes for to-be-shot imagery. Real visuals come from PR0J.co / M0SH.co pipeline later.
• Pricing — current catalogue numbers used. All pricing referenced from bxbx-pricing.xlsx (shared workbook, easy to edit).
• Theme — dark mode default for studio decks. Full light/dark toggle on every deck. Matches site scheme.

If picking up in a new session: full plan is in the v0.27 capture note below. Phase status tracked in the kanban →

§ v0.27 · BXBX.Studio pitch deck v0.1 spec · 2026-05-14

Spec captured for the BXBX.Studio editorial pitch deck v0.1. Build deferred to next session.

Audience: Editorial / press / partner — the foundation deck. Investor and customer derivative versions follow later.

Format: Single HTML file at /outputs/bxbx-deck-v0.1.html. Stacked 1920×1080 frames, each frame an embedded SVG. Scrollable webpage; each frame screenshottable into Keynote/PowerPoint downstream. Future build script extracts individual frames as standalone SVGs.

Frame count: 18 frames, each a self-contained idea.

Visual: Paper #F2EFE6 background, one hanko-vermillion accent per frame, Space Grotesk display at 140–220px on titles, IBM Plex Mono captions, large negative space, frame numbers (01/18 style) in same corner every frame. No animations.

Future derivative decks: (A) Investor / capital deck — 15-20 slides, market size, business model, traction, ask. (B) Customer / client deck — 10-15 slides, portfolio-forward. Both derived from this editorial foundation deck.

§ v0.26 · Tagline locked + home page rewrite · 2026-05-14

Canonical tagline locked: "Design. Build. Experience." — capitalized verbs, three periods. Sub-line vocabulary leans abstract: Space, Volume, Away, Home. Three verbs map to the three sub-brands:

• Design → Studio (philosophy, standards, tools, the thinking)
• Build → Laneway (hands-on Toronto service practice)
• Experience → Space (catalogue, plans, four-deployment artifacts in use)

Home page restructured around the tagline. Hero H1 is now the tagline itself, big and bold (132px max). New three-verb section replaces the old "exterior denies the interior" manifesto on home. New Design→Build→Experience SVG diagram replaces the inverted-cube diagram on home.

The old "stealth architecture for laneways" copy + the inverted-cube SVG + the "exterior denies the interior" manifesto have moved to the Laneway hub, where they belong — they describe the urban-stealth deployment context specifically, not the parent studio.

§ v0.25 · Capture pass · 2026-05-14

v0.25 was a capture pass, not a feature pass. During the STD-01 U-Box mockup design conversation, several ideas surfaced that needed to be captured into the site before they got lost. Four captures made:

• Four Deployments thesis for BXBX-005 Hako — captured as a feature item at top of the Hako features list. Future work: dedicated section with 4-panel SVG.
• Mockup methodology page at Method → Mockup method — 6-step workflow captured with three active-mockup cards. Future work: per-step diagrams.
• STD-01 Patio Skin v0 doc — Coroplast envelope strategy captured in kanban. Future work: full build doc.
• STD-01 Engineered v1 doc — Hako prototype frame engineering captured in kanban. Future work: full build doc post v0 living-with phase.

Companion artifacts shipped same session: STD-01-mockup-build.md, STD-01-mockup-iso.svg, STD-01-mockup-cut-list.pdf. All in /outputs/.

§ v0.24 · Brand architecture split

As of v0.24, the catalogue now reads as three commercial faces of one studio:

• BXBX.Studio (parent) — standards, philosophy, scale, tools, commodity-PFs (PF-02/05/07/08/09), founder, origin story.
• BXBX.Laneway — service practice. All 6 Atelier offerings (AT-01–06), PF-04 Microcave, Toronto+GTA service area. Intake-first engagement model.
• BXBX.Space — productized catalogue. All 10 models (BXBX-001 through 010), PF-01 + PF-03 + PF-06 portfolio pieces, CONCEPT-01 mail-in marketplace. Plans tier sells anywhere; build tier currently Toronto-only via Laneway.

Architecture is one site with three sub-brand sections today. Eventually extracted to laneway.bxbx.studio and space.bxbx.studio subdomains when traffic and content justify the split.

v0.24 candidates: inventory dashboard HTML app that reads the CSV and provides filter/search/photo views · v0.2 label tool with multi-different-labels-per-sheet · multi-mode constructor with pouch-wall mode added · Atelier intake form (Tally/Typeform) for first paying customers.

§ Working budgets snapshot